Clienteling Strategy & VIP Programme Development for Luxury Fashion Brands
I build personal shopping programmes and train retail teams for independent luxury brands and boutiques ready to scale VIP revenue without compromising the exceptional service that defines them.
Whether your VIP programme exists but isn't performing, or you have ambitious growth plans but a team lacking clienteling fundamentals, I develop strategies and training that work within your existing resources.
Track Record
£40M+ annual revenue
from global personal shopping teams I led at NET-A-PORTER and MATCHES
£1.4M revenue protected
for a global luxury retailer (14x ROI) during market decline
80% higher frequency
for PS-assigned VIPs purchasing vs non-assigned VIPs
These results came from building programmes that work within existing resources while delivering measurable commercial impact.
Up to £15k sales
during appointments hosted by strategic stylist network activation
Clienteling Strategy & VIP Programme Development
For luxury brands scaling VIP revenue across digital and retail touchpoints who need to personalise service for their top clients sustainably and profitably.
What you'll see: increased full-price sales mix, higher VIP retention, improved purchase frequency, and sustainable growth within your existing resources.
Personal shopping masterclasses
For luxury boutiques with ambitious growth plans - you have incredible product but your team lacks the foundational clienteling skills to convert browsers into loyal, repeat clients.
What you'll see: higher boutique conversion, increased AOV and purchase frequency, and your team confidently building client books within the first month.
Why work with me?
From top seller at Liberty London to leading personal shopping teams across MENA, UK and EU at NET-A-PORTER and MATCHES, I've built my expertise from the shopfloor up.
I've developed clienteling programmes at corporate scale and worked with luxury brands including Browns, Otiumberg, and Hunza G. I understand what drives commercial results and bring VIP perspective into senior leadership decisions, ensuring strategies enhance rather than compromise the client experience.
Whether you're scaling a VIP programme or establishing clienteling foundations, I focus on full-price sales strategy and relationship-building within your current resources. My programmes deliver measurable improvements: higher AOV, stronger retention, increased VIP sales mix.
My approach is hands-on - I work alongside your teams through implementation until they confidently maintain service standards that genuinely shift your commercial metrics.
Qualifications: ILM Level 7 Executive Coach & Mentor | 10+ Years Luxury Retail Leadership
Ready to Transform Your VIP Programme?
Book a complimentary 30-minute consultation to discuss how clienteling strategy can drive sustainable revenue growth for your brand.